BIG SHOULDERS: CORPORATE BRAND IDENTITY SYSTEM
How do you build the first official brand guidelines for a production powerhouse with 30+ years in the industry?
Concept: Corporate Rebrand & Identity System
Role: Brand Strategy, 30th Anniversary Logo Design, Visual Guidelines & Layout System
Deliverables: Interactive Brandbook, 30th Anniversary Commemorative Logo & Visual Ecosystem Assets
Tools: InDesign, Illustrator, Photoshop
During my internship at Big Shoulders Digital Video Productions in Chicago, I identified a key opportunity: an industry-leading company operating without a unified visual system. Building upon their primary logo, I designed a custom 30th-anniversary commemorative mark and developed their first official Brand Guidelines.
To seamlessly align with their workflow, I "translated" the brandbook into audiovisual terminology structuring it into:
To seamlessly align with their workflow, I "translated" the brandbook into audiovisual terminology structuring it into:
PRE-PRODUCTION
(glossary, strategy, target audience, and archetypes)
PRODUCTION
(color system, typography hierarchy, and graphic elements)
POST-PRODUCTION
(applications, 30th Anniversary Logo, and visual consistency)
EXPLORE THE INTERACTIVE BRANDBOOK HERE:
