Campaign Design
This section presents a selection of campaign-based projects developed for different mediums and contexts. The work focuses on translating strategic concepts into strong visual executions, adapting ideas across formats while maintaining clarity, impact, and consistency. Each project demonstrates my ability to think conceptually, respond to diverse briefs, and create visuals that communicate effectively within commercial and advertising environments.
La MiaVita HN
Catalogue
Catalogue
This project showcases a fashion catalogue for La Miavita HN, featuring a whole vibrant, stylish imagery that highlights the latest fashion trends. All photographs were captured by me and where meticulously edited using Adobe Photoshop to enhance the aesthetic appeal, ensuring that each piece truly shines. The result is a visually stunning catalogue that embodies the essence of La Miavita HN's unique fashion offerings.
We Rock It — Jeep
For this project, I wanted to capture the adventurous and rugged spirit of the Jeep brand. Using bold visuals, I placed the vibrant green Jeep Rubicon atop a massive, snow-covered rock, emphasizing its dominance over tough terrains. The slogan, "we rock it," ties everything together, playing on the brand’s confidence and capability. My goal was to create a dynamic and inspiring image that speaks directly to thrill-seekers and adventurers, showing them that with a Jeep, no challenge is too big to conquer.
CHOOSE MAC — McDonald's
The "Choose Mac" campaign I developed for McDonald's showcased robots as waiters through a series of interactive scenarios. The campaign focused on demonstrating the functionality and efficiency of robots like Pudu, KettyBot, and BellaBot in a McDonald's setting. We highlighted how these robots interact with customers— from placing orders to delivering food, offering a glimpse into the future of dining. This university project combined futuristic technology with creative concepts, emphasizing innovation in customer service.
